This session tackles two timely topics: 1) How do you deal with the media and use them to your company’s benefit and 2) How do you use ever-evolving social media to build your business and its success? Subject matter experts will teach you how to reach media contacts who can help tell your story and get your company the attention it deserves through a list of do’s and don’ts of media relations. This session will also reveal the secrets behind easy use of social media and the keys to using it successfully and strategically. By the end of this session you will be prepared to create your own Facebook, Twitter, LinkedIn, Instagram and Snapchat account allowing you to begin utilizing any or all of these to communicate with your audiences.